Five Dogs Law

Trademark Law Insights

Plain-English articles on trademark law for non-lawyers.

What Is a Trademark Assignment and Why Does It Matter for Your Business?

Thinking about transferring a trademark? Here's what every business owner needs to know before signing anything.

Likelihood of Confusion

How Courts and the USPTO Decide If Two Trademarks Are Too Similar

How do courts actually decide whether two trademarks are too similar? A plain-English walkthrough of the key legal principles.

Donald Trump Trademark Law Series

Your Trademark Registration Is Only as Strong as Its Underlying Facts

A registered trademark can still be challenged and cancelled. The TRUMP sneaker registration is a real life example of a currently registered trademark that could be cancelled.